Jade’s mission is not just about making great, eco-friendly yoga products, but about giving back – to the earth and to the community. We do this in four ways.
Buy a Mat, Plant a Tree
First, through our “Buy a Mat, Plant a Tree” program, we plant a tree for every mat sold. In other words, if you buy one mat, we will plant one tree. If you buy 12 mats, we will plant 12 trees. Due to the popularity of this program, we have extended it to all our products, so no matter what you buy (mat, towel or block), we will plant a tree. Through this program, we have planted over 1,000,000 trees so far.
Second, through our “Color Cause” program, we donate $5 from each mat of a specific color to a specific cause. For example, $5 from the sale of each Teal mat goes to ovarian cancer causes, $5 from each Pink mat goes to breast cancer charities and $5 from each Saffron Mat goes to autism causes. Through this program last year, we raised over $50,000 for ovarian cancer, $25,000 for autism and $8,000 for breast cancer. Some of these colors like Saffron and Pink run for a limited time each year, but Teal has proven so popular, it runs year around.
Third, we wholeheartedly believe that very often the people who can benefit most from yoga are the ones least likely to have the opportunity to take a yoga class. Fortunately, we have found yoga teachers to be among the most giving people we have ever met – with so many teachers volunteering their time to teach yoga in shelters, hospitals, rehab centers, prisons, schools and more. With so many teachers willing to give their time, often what is missing are mats. Thus we are committed to giving away 1,000 mats this year for use in these programs. If you know a teacher who would like to give back in their community, please have them complete and submit an application here (link to google doc mat donation app). Please keep in mind that we have hundreds of requests for donations every year, so while we will answer every inquiry, we will not be able to say yes to everyone.
There are currently four days throughout the year that we donate a portion of profits to specific causes. First, of course, is Earth Day. We give 10% of our online sales on Earth Day to an environmental organization. We are open to suggestions from our community on which organization should receive these funds and usually will reach out in the days leading up to Earth Day for proposals. On Black Friday, Cyber Monday and Giving Tuesday (the Tuesday after Thanksgiving), we give to organizations that are very personal to us. Last year these included the Support Center for Child Advocates, a Philadelphia non-profit that provides legal and social services to abused and neglected children in Philadelphia and the Aplastic Anemia MDS National Association, an organization providing support, education and research for these rare but very serious bone marrow disorders.